Product launches
The reveal is twenty seconds. The other eight hours decide it.
A launch lives or dies on one moment — and that moment is twenty seconds in an eight-hour day. Treating the reveal as the only thing the day has to do is the most common mistake. Bored guests during the buildup leak the wrong energy into the moment itself. The hours around the reveal need to feel effortless, considered, on-brand without trying.
We design launches as a sequence: arrival, immersion, reveal, response. Each has its own tempo and its own design problem. Press, influencer and dealer logistics sit underneath the whole thing — quietly handled so the front-of-house experience never feels managed.
How we work
Single project manager across creative, technical and logistics. AV and staging in-house. Brand integration without billboarding. Press, influencer and dealer tracks run in parallel as separate streams. Confidentiality protocols on venue, staff and supplier side as standard — embargo-grade discretion when the brief calls for it.
Where this happens
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Balearic Islands
Mallorca
Largest production capacity of the four, private estates, palacios. The right island for the launch that needs scale and arrival drama.
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Balearic Islands
Menorca
Discreet by default. Low overflight, biosphere protections, the quietest of the four — useful when confidentiality is the brief.
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Balearic Islands
Ibiza
Design-led venues, festival-grade rigging available, strong production crews. The right island when the launch needs a creative-industry edge.
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Malta
Filmic backdrops (forts, harbours, baroque streets), English-language crew, strong for content capture.
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Balearic Islands
Formentera
Single-stop reveal location for very small groups. Not a launch base — a destination inside one.
Frequently asked questions
What does an LXP product launch include?
Single project manager across creative, technical and logistics. AV and staging in-house. Brand integration designed to land without becoming a billboard. Press, influencer access and dealer briefings run as separate parallel tracks. Confidentiality protocols on venue, staff and supplier side as standard.
How is confidentiality protected before the reveal?
NDAs on every supplier touching the brief. Venue staff briefed on a need-to-know basis. Vehicle and helicopter access timed to avoid public sightlines. We've run launches where the brand wasn't disclosed to the venue manager until forty-eight hours before — it works, but it costs you flexibility on F&B.
How is press handled?
As a separate track. Press has its own arrival, briefing window, embargoed access to the product before the public reveal, and post-event interview slots with the executives. We don't blur press and guests in the same flow — it dilutes both.
Which destination is best for a product launch?
Depends on the brand and the audience. Mallorca gives you production capacity and helipad-accessible venues. Ibiza brings festival-grade rigging and design-led venues. Menorca buys you discretion. Formentera buys you maximum confidentiality at small scale. Malta gives you filmic backdrops and English-language crew.
What lead time do you need?
Sixteen weeks is comfortable. Ten works if the venue is already on our shortlist and we don't need helicopter-access permits. Below eight, the calendar dictates which destinations are still on the table.
Brief us
Fully costed proposal in 24 – 48 hours.
One contact — from brief to on-site delivery. We come back with venues, programme outline and indicative budget within two working days.
Request a proposal